What is your go?
I created a small zine about and inspired by the work of Adé Hogue. If you aren't familiar with Adé Hogue, he is most known for hand-letting and tactile lettering like his s'mores piece. Adé Hogue has worked with big names such as Nike, The Obama Foundation, and Mercedes-Benz to name a few. For fun, I sent him an email and was ecstatic to get a response. I asked Adé a series of question from serious to quirky. The answers provided by Adé were used as inspiration for the hand-lettering pieces. Read about my process below or scroll to the bottom for the project gallery.
The title of the zine, Find Go, comes from a story about why Adé's uncle joined the military. His uncle told him that the military was his go and instructed Adé to "find go." You can read it here.
Adé Hogue created a series of pins based off of lyrics from select rappers. The playfulness of squishing the type into a circle amused me. I wanted to try my hand at it and decided to use it in the section of my zine where I discuss why I chose Adé.
From the moment I saw his Smore's piece, which I included in the zine, I knew I wanted to create a hand-lettering piece with food. I started with candy because I thought it would be easy—it wasn't.
In one of his answers, Adé said if he could have an unlimited supply of any one thing in the world, it would be oatmeal. I was sure oatmeal would be messy, but I wanted to see if I could do it. Using a ziplock bag as a makeshift piping bag, I followed the lines I had lightly marked out in pencil. I used a butter knife to fill and thicken lines where necessary.
This hand-lettering piece was inspired by another one of Adé's answers in his email. I had asked what his favourite karaoke songs were. One of his responses was "Pretty Young Thing" by Michael Jackson.
This last lettering piece, Let's Get Spooky, was unrelated to Adé other than the fact it was a hand-lettering piece. The project was assigned just before, Halloween and I was feeling a little festive. I debated about whether or not I should include it but later decided to add it because the piece shows my personality.